Virgin HealthMiles CEO Wins “Beat the Chief” Challenge

MBBP client Virgin HealthMiles recently sponsored its first annual "Beat the Chief" Challenge in which Virgin HealthMiles CEO, Chris Boyce and Cummins’ CEO, Tom Linebarger battled it out to burn the most calories during a two-week period.  With both CEO's utilizing the Polar™ heart rate monitor and the HealthMiles program tools, Chris Boyce came out on top burning 58,951 …

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New York Times Features Virgin Health Miles Workers Incentive Program

In a recent New York Times article, MBBP client Virgin Health Miles is discussed as one of the early entries in the "pay for prevention" healthcare industry. Virgin Health Miles include a healthier lifestyle as well as lower health insurance related premiums for employees. Virgin's plan promotes physical activity through the use of pedometers, accelerometers and heart-rate monitors. …

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