Generic Terms Are Not – and Can Never Be – Trademarks

By: Howard Zaharoff Suppose you (or your client) is in the cupcake business and decides to purchase and brand the domain name “cupcakes.com.” Can this be done? I don’t mean, could you buy the URL? (The answer is “no”: it’s apparently owned by NA Media and used as a portal for dessert, food, baking and …

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