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Shannon Zollo Comments on Proposed Aetna-CVS Deal in The National Law Journal Article 12/06/2017

Posted by Morse Barnes-Brown Pendleton in Attorney News, Corporate, Life Sciences, M&A.
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M0846567Corporate partner Shannon Zollo commented on the legal scrutiny facing CVS Health and Aetna’s planned merger in The National Law Journal’s article “Lawyers Say Fed. Regulators Likely Will Closely Scrutinize Aetna-CVS Deal.” In regards to the proposed merger, which would be a large consolidation within the healthcare industry, Shannon notes that:


It’s logical to anticipate [close scrutiny] based on the size and importance of the industry as it relates to the U.S. economy and well-being,” and that the effect the transaction has on competition “is informed by a number of factors, including how many players are left in the field after the deal is completed; the effect on existing customer and vendor relationships and the massive amount of integration required to consummate the deal.”

For additional insight from Shannon and information about the deal, read the full article.

WatchRx Selected as Top Innovator by AARP and MedCity News 04/19/2017

Posted by Morse Barnes-Brown Pendleton in Client News, Medical Devices, Telecommunications & Networking.
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WatchRx Logo (M0897830xB1386)Jayanthi Narasimhan, Founder and CEO of firm client WatchRx, has been named a 50+ Innovation Leader by AARP and MedCity News. The honor recognizes the leading innovators of services and products designed to serve the booming 50+ consumer health market.

Those who made the list were selected by their peers by voting. Modernizing patient care to meet the needs of today’s mobile world was a common goal of many of the winners, as well as exceptional creativity in alternative therapies, smart wearables, and product design.

WatchRx was founded from the need of the founders’ to assist their aging parents with managing medications and health conditions remotely for their multiple chronic conditions. The company delivers global award winning products to consumer, telecommunications, and enterprise industries.

Congratulations to all of the winners and to our client, Jayanthi of WatchRx!

MBBP Clients Red Crow and MiRTLE Medical Featured in Forbes Article Regarding New Equity Crowdfunding Platform 10/31/2016

Posted by Morse Barnes-Brown Pendleton in Client News, Corporate, Financial Services, Life Sciences, Venture Capital & Private Equity.
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MBBP clients Red Crow and MiRTLE Medical are featured in a Forbes article regarding Red Crow’s new equity crowdfunding portal that will be launching in November.  The crowdfunding platform will feature “exclusive and professionally-vetted investment opportunities” for accredited and non-accredited investors.

MiRTLE Medical will have one of the first featured investment opportunities. MiRTLE’s product is a custom designed diagnostic-grade 12-lead electrocardiogram for use during MRI.  MBBP is assisting MiRTLE Medical with its involvement in the crowdfunding platform.

To learn more, read the full Forbes article.

John Hession to Moderate Upcoming Charité Entrepreneurship Summit in Berlin 05/18/2016

Posted by Morse Barnes-Brown Pendleton in Attorney News, Client News, Events, Life Sciences, MBBP news, Medical Devices.
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John Hession, Co-Chair of both the Corporate Department and the Life Science Task Force at Morse Barnes-Brown & Pendleton, PC, will be the Moderator of the prestigious Charité Entrepreneurship Summit 2016-Rethink & Transform Healthcare being held in Berlin, Germany May 26th & 27th. This is the 4th time John finds himself in this role, and he proclaims it as being one of his favorite and most rewarding “extra- curricular” activities. M0846571

Among the largest life sciences and health care industry conferences held in Western Europe each year, the Charité Summit brings together over 400 international entrepreneurs, scientists, investors and healthcare industry professionals. This year’s agenda features such diverse and relevant topics as the digitalization of health care, the prospects of genome editing, and the growing understanding of the compelling impact of gender differences on research and in the practice of medicine.

John says the role of Summit moderator is one he relishes with particular enthusiasm because it affords him the opportunity to interact with both the learned speakers and the diverse audience of life sciences and healthcare professionals. As he remarked, “The insights are scintillating and informative, the speakers animated and trenchant, and the networking before, during and after the program – in the Berlin beer halls- robust and gregarious.”  Hession is the only American to repeat as Moderator in its 9 year history.

Patients as Customers: Primary Care Practice Taking a Starbucks Approach 03/27/2015

Posted by Morse Barnes-Brown Pendleton in Client News.
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IroaMBBP client Iora Health has announced an innovative plan to keep you out of the hospital and still make money. There’s no shortage of personal stories stating the classic case of healthcare complications and costs standing in the way of getting (and staying) healthy. The misalignment of financial incentives is a huge problem for patients, who often can’t get the care they need. Iora thinks it may be able to solve both problems and make money doing so. Its business model is meant to keep patients out of the hospital by improving service while earning a dividend on the expensive care it was able to avoid.

What’s so innovative about this? The plan offers the possibility of mass replication of quality care in a franchise-like style. Few health care innovators now expand beyond their original location, but Iora’s ultimate goal is hundreds of practices across the country, a kind of Starbucks for health care.

Read more, including one patient’s story here.

Silverlink Featured in Get Wellness Article in Time Magazine 01/24/2011

Posted by Morse Barnes-Brown Pendleton in Client News.
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Time Magazine recently featured an article on healthcare concerning wellness visits, a meeting with your doctor that is designed to promote health and include lessons in how to make better lifestyle choices. MBBP client Silverlink Communications was featured for their interactive voice-response systems that help to keep track of partients progress in making necessary lifestyle changes. The article discusses a study in which more than 1,100 participants were given blood-pressure cuffs and told to call in with readings at least monthly. Silverlink’s automated system provided immediate feedback, explaining what the readings meant and where to call for further advice.

Congratulations Silverlink Communications!

New York Times Features Virgin Health Miles Workers Incentive Program 04/06/2010

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Virgin HealthMilesIn a recent New York Times article, MBBP client Virgin Health Miles is discussed as one of the early entries in the “pay for prevention” healthcare industry. Virgin Health Miles include a healthier lifestyle as well as lower health insurance related premiums for employees. Virgin’s plan promotes physical activity through the use of pedometers, accelerometers and heart-rate monitors. Personal data is then uploaded from the tracking devices into an online account.

Please visit Virgin Health Miles for more information on their employee health programs.

Silverlink CEO Discusses Importance of IT in Healthcare in Financial Times 03/30/2010

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Silverlink CommunicationsA recent Financial Times article titled “U.S. Reform: Finding Room for Agreement” discusses the role information technology can play for decreasing costs within the healthcare industry through, for example, electronic records and virtual meetings, as well as simple time-saving solutions. Stan Nowak, CEO of MBBP client Silverlink Communications, discusses how his company’s applications use everything from automated voice and text messaging, e-mail, and web letters to better connect clients to their patients. These applications are customized to each specific client depending on how their customers prefer to receive information on their health.  The article discusses the results of one patient study by Silverlink:

The results…demonstrate the power of this technology when it comes to increasing patient adherence to medications – critical in preventing critical illness and reducing the need for expensive emergency treatment. “People who got customized messages about staying on their cholesterol-lowering medications stuck with them at a rate of 82% higher than those who didn’t get those messages,” says Mr. Nowak.

For more information on their offerings, please visit Silverlink Communications.

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