MBBP Client Forge Worldwide Wins “Sweet” Partnership with Friendly’s

MBBP would like to congratulate client Forge Worldwide, a Boston-based advertising agency, for winning a partnership with Friendly's Ice Cream.  Forge Worldwide will now oversee all television, radio, print and out-of-home advertising for Friendly's as well as provide support to the Friendly’s team as it focuses on its re-brand and resurgence in core markets. Some other clients Forge Worldwide works with include …

Continue reading MBBP Client Forge Worldwide Wins “Sweet” Partnership with Friendly’s

MBBP Client Deborah Halber Publishes First Book

Congratulations to MBBP client Deborah Halber on the publication of her first book, The Skeleton Crew: How Amateur Sleuths are Solving America’s Coldest Cases (Simon & Schuster, 2014)! Publishers Weekly calls this “A lively study that’s … eminently entertaining and will be devoured by armchair detectives.” The Boston Globe says that Deborah writes “vividly and …

Continue reading MBBP Client Deborah Halber Publishes First Book

MBBP Publishes Articles on Data Privacy

MBBP has published two articles on Data Privacy, both written by licensing and intellectual property attorney Faith Kasparian. The first article, FTC’s Recommended Best Practices for Mobile Privacy Disclosures, discusses the Federal Trade Commission's report on privacy recommendations for mobile platforms, app developers, advertising networks (other third parties), as well as app developer trade associations including academics, usability experts, …

Continue reading MBBP Publishes Articles on Data Privacy