Cancelling a Trademark: What’s Peloton’s Spin?

By: Stacey C. Friends & Sean D. Detweiler

During the recent pandemic, you’ve probably heard this brand everywhere: Peloton. If you don’t have a Peloton bike of your own, you probably have a fitness-enthusiast friend who owns one (and tells you all about their spin class pursuits). With this stationary bike maker all the rage, you might assume that if anyone owns the trademark rights to “spin” or “spinning” it would have to be Peloton, but you’d be wrong.

Peloton Interactive, Inc. recently filed a Petition to Cancel the registration owned by Mad Dogg Athletics, Inc. for the trademark “SPIN” for stationary exercise bicycles and physical fitness instruction. From Peloton’s perspective, “spin class” and “spin bike” are part of the fitness lexicon, suggesting that “spin” and “spinning” have become generic terms to describe a type of exercise bike & the associated in-studio classes.

How can this be? Can Peloton take away someone else’s trademark registration?