In May of this year, the European Data Protection Board (EDPB) issued guidelines on consent under the General Data Protection Regulation (GDPR). Consistent with European practice (perhaps tradition at this point), the EDPB requires a high threshold to be met for adequate consent to process personal data.
In its recent guidelines, however, the EDPB has stated flatly that mere usage itself cannot constitute consent. As such, an update to your cookie banner is likely needed. Learn more about the EDPB’s new guidelines and how we can help in Ryan Perry’s new article EU Regulators Crack Down on Taking Cookies from the Cookie Jar: How the EDPB’s Recent Consent Guidelines May Affect Your Business’s Website.