To acquire and maintain trademark rights, it comes down to use of the mark. If the mark is no longer used, no longer used in association with all of the goods/services identified in registration for the mark, or if the mark is used incorrectly, rights in the mark will be lost. Therefore, it is crucial that everyone tasked with managing the use of a trademark understand what actual use of a mark requires. In his article Trademarks: Use Them (Properly) or Lose Them, trademark and patent attorney Sean Detweiler details the essential rules for proper trademark use, potential pitfalls of improper use, cancellation for non-use, and more to ensure the protection of the trademark’s value and to avoid losing rights and registrations.
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