Peabody-based apparel company and MBBP client Sully’s Brand is teaming up with Target to design Boston-themed t-shirts. After Target previously had to pull Boston t-shirts from stores due to errors, Chris Wrenn, the founder of Sully’s Brand, reached out to Target and suggested it use a local designer to assist with the Boston shirts. Target agreed with Wrenn’s suggestion and started selling Sully’s Brand tees with enormous success. Thanks to the high sales, on July 13th Sully’s Brand opened a 400-square-foot showroom in the Target store in Fenway.
Congratulations to Sully’s Brand on the successful sales and showroom! For more information, read the full news story.