At the 2018 Legal Marketing Association (LMA) Annual Conference, the MBBP Marketing Department, led by Jaclyn Braga, was awarded the First Place Your Honor Award for Marketing Management and Leadership: Internal Marketing.
The Your Honor Awards is an international award program that recognizes excellence in legal marketing by promoting projects and programs that provide innovation and return on marketing dollar investment. The team’s first place winning campaign is its Marketing and Business Development Incentive Program, which challenges attorneys and staff alike to expand their marketing and BD efforts, and awards them for doing so with firm swag (as pictured below). Rewards include clothing items, various styles of bags, tech gear, and more.
In addition to this year’s award, the MBBP Marketing Department has been honored with five other Your Honor Awards, receiving their first award in 2009. Regarding this year’s winning project, Jaclyn said:
We are thrilled that our efforts on this long-term project have been recognized. Being able to see the project from inception to where we are today, with active participation from our entire firm, has been exceptionally rewarding. Hopefully this program can serve as a model for other firms looking to incentivize their employees in their marketing and business development efforts!”
Congratulations to our Marketing Department on this incredible recognition, and congratulations to all of the 2018 Your Honor Award winners.