It should come as no surprise that SUPER BOWL is a federally registered trademark and that the owner is mostly the NFL (and various affiliates). But you probably did not know that there are 8 live registrations, covering such diverse goods as football helmets, cell phone covers, mouse pads, DVDs, jewelry, watches, bumper stickers, stuffed animals, balloons and Christmas ornaments. And those are all under one Registration (Reg. # 3138590). In Sports, Bowls and Brands: Does Anyone Own the Trademark “SUPER BOWL”?, Howard Zaharoff discusses the Super Bowl trademark and whether or not anyone other than the NFL can use the term “Super Bowl” for a sports event.