With Super Bowl LI only a week and change away, it is important for brands and advertisers to know how to connect with their audiences by creating a powerful and impressionable advertising campaign. MBBP’s trademark client Visible Measures, the leader in social video attention measurement and activation, has this down to a science with their Super Bowl Attention Playbook. The Super Bowl grosses one of the highest viewer ratings in the country all year, with more than 110 million viewers in the United States alone; therefore, it is of the utmost importance that brands and advertisers are aware of the best ways to create a hit campaign, and Visible Measures provides the Golden Ticket.
Visible Measures examined previous advertising trends surrounding past Super Bowls, and has created an advertising “playbook” on the key techniques to create a successful campaign. This includes: going beyond Facebook to Youtube, where 3x as much viewing occurs; knowing the prime times during the game to execute a campaign for maximum views; and more. Visible Measures is a company fueled by data that has successfully assisted many advertisers and brands in their endeavor to spread their message, and we can’t wait to see what they have in store for us on February 5th. Go Visible Measures and go Patriots!
For more information, check out the full article.