Today billions of people around the world play games, and not just for fun. Many people are now playing games to stimulate their minds, improve their health, and change their behavior, as companies beyond those traditionally thought of as game companies incorporate game mechanics and business models into their offerings. On April 13, 2015 The MIT Enterprise Forum of Cambridge will host a half-day conference, The Big Game Theory: Gaming Beyond Gamers. This conference will focus on topics of interest to companies seeking to adopt game elements, including Universal Best Practices, Gaming in Healthcare, Driving Engagement and much more!
MBBP partner Mike Cavaretta is the founder, former chair, and current steering committee member of the MIT Enterprise Forum of Cambridge’s Games and Interactive Entertainment Community Circle, which played a key role in organizing the conference.
The agenda and registration can be found here.