MBBP Client Results:Digital, a Boston-based digital media agency, has been acquired by a national marketing communications company. MARC USA is a full-service marketing firm known for uncovering radical insights that incite powerful reactions through a deeper understanding of whole-brain behavior. MARC USA offers many services, including advertising, strategic planning, and public relations. Results:Digital’s expertise lies in developing digital marketing solutions for large-scale B2C and B2B clients. The company focuses on understanding consumer behavior in order to uncover their unique insights, and from there decides how to successfully connect and influence consumers. The combination of the two companies will accelerate the growth of digital media offerings and services to better meet consumer needs.
“This acquisition gives us both expanded expertise in the fast-growing digital space as well as a new regional base in Boston, a city we believe has great potential for our combined agency,” said Tony Bucci, Chairman of MARC USA.
Results: Digital will be renamed to MARC USA|Results:Digital and will then be fully-integrated within MARC USA’s media capabilities.
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