Hip-hop producer and rapper RZA, from the Wu-Tang Clan, has released a branded edition of MBBP client iZotope’s popular iDrum application. The iDrum application for the iPhone allows users to combine pre-recorded beats and loops to compose original music with much more control than was possible in previous music making programs. For artists like RZA, the ability to release elements of music through iDrum provides them with an opportunity to promote their music in a new format and to increase sales at a time when the music business is struggling. The RZA iDrum edition has been extremely popular and iZotope plans to work with more artists in the future.
For the full article, please see the Wall Street Journal Blog – Digits.